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"The objective of sales is to satisfy a customer need, that of marketing is to understand this need"
- Philip KotlerMarketing Professor
"The opportunity to leave a mark in people's minds is the very essence of Branding"
- Steve JobsApple's Founder
"The ability to perceive or think differently is more important than the knowledge gained"
Edward De BonoFounder of lateral thinking
"There is no doubt that creativity
is the most important human resource of all"
Edward De BonoFounder of lateral thinking
"If you wait for opportunities to occur,
you will be one of the crowd"
Edward De BonoFounder of lateral thinking

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